I'm doing my morning ritual of sitting at the computer, web-surfing and waiting for my Special K to digest. I just noticed that Special K has its own website. That, of course, is not a surprise. So I went to pay it a visit, just for kicks.
It's actually pretty stupid. I was quite annoyed to find that one of Kay's (their very skinny mascot) tips was to shop a half off shoe sale. “That'll really burn calories,” she confides. The whole thing is kind of sexist and insulting. I won't be back and personally, I think Kellogs wasted perfectly good money getting that site developed.